socialrobot
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Social media for salons, starting with your open slots

Tell SocialRobot when you have an opening. It suggests the post with your photos and prices, you choose, and it goes out on Instagram, Facebook and TikTok.
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Your assistantwriting for Horquilla Hair Studio
Ready for you to check

How salons post today

3×
the TikTok views of the typical small business: 3,104 per post for salons
Salons and beauty
3,104
Gyms and fitness studios
1,289
All small businesses
1,024
4.1%
engagement on TikTok, above the 3.3% of the typical small business
Salons and beauty
4.1%
Gyms and fitness studios
3.3%
All small businesses
3.3%
1.3
TikTok posts a week, a little under the typical small business’s 1.5
Salons and beauty
1.3
Gyms and fitness studios
1.3
All small businesses
1.5
how it works

How SocialRobot helps

Horquilla Hair Studio
Reading horquillahair.com
What Robot remembers

Posts about

Open slotsNew workServices & prices

Your photos

Post ideas you can use this week

All 47 ideas

Open slots

This week’s openings

horquillahair
Hhorquillahair • now
horquillahair

Two openings this Thursday, at 3:00 and 4:30. Cut and blow-dry with Lucía, $65. Send us a message or book online to take one.

Just now

Open in SocialRobot

Open slots

Walk-ins today

brochabarbers
Bbrochabarbers • now
brochabarbers

Walk-ins welcome until 7 tonight. Two chairs free right now. Skin fade, $35.

Just now

Open in SocialRobot

Open slots

One spot left tomorrow

esmaltenails
Eesmaltenails • now
esmaltenails

One gel manicure spot left tomorrow at 11:30. $40, about an hour. Message us to book it. 💅

Just now

Open in SocialRobot

Dates coming up

Full 12-month calendar
Nov26Thu

Thanksgiving

Your hours that week, and the last openings before the holiday.

Post on Mon, Nov 16

Nov27Fri

Black Friday

One gift card offer, the price before and after, and when it ends.

Post on Sun, Nov 22

Nov28Sat

Small Business Saturday

A thank-you to your regulars, and your hours that day.

Post on Wed, Nov 25

Dec24Thu

Christmas Eve

Hair and nails for the holidays: open bookings early, then post the last Saturdays left.

Post on Thu, Nov 26

Rules worth knowing

  • Get a client’s OK in writing before you post their photo, and tell them where it will appear.
  • Before-and-after photos should be your own work, on the same client, in the same light, with no filters or retouching.
  • Share only real reviews, word for word. Don’t pay for good ones, and a review from staff or family has to say so.
  • If you give a creator a free service for a post, they have to say so in the post, for example with the paid partnership label. Tagging you isn’t enough.
  • Use music cleared for business. TikTok business accounts get the Commercial Music Library, and on Instagram and Facebook, business accounts can use Meta’s Sound Collection. Trending songs from the general library aren’t cleared for brands.
  • Post the price you’ll charge. If it’s a “from” price, say what changes it, like hair length or an extra color.

Do it yourself or hire a social media manager?

A social media manager

  • Photographs and films your work in the salon
  • Answers comments and messages
  • Can run your paid ads
  • Costs an hourly rate or a monthly fee

You, with SocialRobot

  • Reads your services and prices from your website
  • Turns an opening into a post the same morning
  • Publishes to Instagram, Facebook and TikTok in each format
  • Free plan; Robot from $19 a month

Questions

How often should a salon post on social media?

The typical salon posts 3.1 times a week on Instagram and 1.3 times on TikTok. Three Instagram posts and one or two TikToks a week is a pace most salons can keep, plus a quick post whenever an opening comes up.

What should a salon post on Instagram?

The week’s openings, new work, your services and prices, the team, and aftercare tips. Ask before you post a client’s photo. The post ideas page has examples you can open in SocialRobot.

How do I fill a last-minute cancellation?

Post it as soon as you know, with the time, the service, the price and how to book. Keep a waiting list too, and message the people on it first.

Is TikTok worth it for a salon?

It’s worth a try. The typical salon gets 3,104 views per TikTok, about three times the typical small business, with 4.1% engagement. A short video of a cut, a color or a set of nails being done is enough.

Is there a free salon content calendar?

Yes. The calendar page lists the next 12 months of dates that fill appointment books, like the holidays, Valentine’s Day and Mother’s Day, with a post idea and the day to post each, as a CSV you can open in Google Sheets.

Does SocialRobot write the posts for me?

Robot suggests posts from your website, your photos and the way you write, and you decide what goes out. Robot comes with Starter ($19 a month) and Pro ($29). The Free plan schedules posts you write yourself.

Keep going

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Your next post starts here.

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