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Real estate social media, planned from your listings

SocialRobot reads your listing page and photos, suggests the week’s posts, and publishes the ones you pick on Instagram, Facebook, LinkedIn, TikTok and Pinterest.
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Your assistantwriting for Puerta Verde Homes
Ready for you to check

How real estate agents post today

5.5
Instagram posts a week from the typical real estate account, more than any other group
Real estate
5.5
Law firms
4.8
Accountants
4.5
Software and apps
3.8
All small businesses
3.5
2.4
TikTok posts a week, against 1.5 for the typical small business
Real estate
2.4
Law firms
3
Retail and online stores
2.8
All small businesses
1.5
2,471
views per Reel, a little under the typical small business, even with more posts
Real estate
2,471
All small businesses
2,696
Retail and online stores
4,523
Plumbers and trades
5,530
how it works

How SocialRobot helps

Puerta Verde Homes
Reading puertaverdehomes.com
What Robot remembers

Posts about

ListingsOpen houses & showingsSold & clients

Your photos

Post ideas you can use this week

All 43 ideas

Listings

Just listed

puertaverdehomes
Ppuertaverdehomes • now
puertaverdehomes Just listed: 3 bedrooms, 2 baths and a living room with 10-foot windows. 1,850 sq ft at 14 Maple Street, $489,000. Open house

Just now

Open in SocialRobot

Open houses & showings

Open house this Saturday

puertaverdehomes
Ppuertaverdehomes • now
puertaverdehomes

Open house this Saturday, 11 to 1, at 14 Maple Street. Come see the garden and the new kitchen. No appointment needed.

Just now

Open in SocialRobot

Sold & clients

Just sold (with the sellers’ OK)

puertaverdehomes
Ppuertaverdehomes • now
puertaverdehomes Sold: 9 Cedar Court closed this week, 12 days after it was listed. Thank you to the sellers for letting me share it. #JustSol

Just now

Open in SocialRobot

Dates coming up

Full 12-month calendar
Nov11Wed

Veterans Day

A thank-you to veterans, and a plain note on how VA home loans work.

Post on Wed, Nov 11

Nov26Thu

Thanksgiving

Thank this year’s clients (with their OK), and share your holiday office hours.

Post on Mon, Nov 23

Jan1Fri

New Year’s Day

Your year in homes: sales and keys handed over, shared with your clients’ OK.

Post on Wed, Dec 30

Mar20Sat

First day of spring

What you’re listing this spring, and how sellers can get a home ready for photos.

Post on Sat, Mar 13

Rules worth knowing

  • Describe the home, never who should live in it. US fair housing rules bar ads whose words or photos show a preference by race, color, religion, sex, disability, family status or national origin.
  • Say when a photo is virtually staged or edited beyond light and color. Misleading listing photos break realtors’ ethics rules, and California requires a note on altered ones.
  • Post a “just sold” only for a sale you worked on as the listing or buyer’s agent, and ask the sellers before you show their home, the price or their photo.
  • In Spain, every ad to sell or rent a home must include its energy rating, websites and property portals included.
  • In Mexico, home ads must be truthful, give the price in pesos, and show your name, address, phone and email.

Do it yourself or hire an agency?

An agency

  • Brings a photographer or films listing videos
  • Answers comments and messages
  • Runs paid ads for listings
  • Charges a monthly retainer

You, with SocialRobot

  • Plans posts from your listings and photos
  • Suggests posts in your voice
  • Publishes to every network in its format
  • Free plan; Robot from $19 a month

Questions

How often should a real estate agent post on social media?

The typical real estate account posts 5.5 times a week on Instagram and 2.4 times on TikTok, more than other small businesses. Three to five posts a week built from your listings and your area is a rhythm you can keep.

What should real estate agents post on social media?

New listings, open houses, homes you sold (with the sellers’ OK), your neighborhoods, and plain tips for buyers and sellers. The post ideas page has examples you can open in SocialRobot.

Is there a free real estate social media calendar?

Yes. The calendar page lists the dates that matter for agents over the next 12 months, with a post idea and a day to post for each, as a CSV you can open in Google Sheets.

What can’t I say in a real estate post?

Anything that suggests who should live there. “Perfect for a young family” or photos that picture one kind of buyer can break fair housing rules. Describe the rooms, the size, the street and the price, and say when a photo is virtually staged.

Should I hire someone to run my real estate social media?

Hire someone if you need listing photos and video shot, every message answered or ads run. If you have the listings and the photos and need the posts planned and published, SocialRobot does that for a fraction of a retainer.

Does SocialRobot write the posts for me?

Robot suggests posts from your listings, photos and the way you write, and you decide what goes out. Robot comes with Starter ($19 a month) and Pro ($29). The Free plan schedules posts you write yourself.

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