Etsy title and tag character counter

Etsy gives you 140 characters for a listing title and 13 tags of up to 20 characters each. The listing form stops you at those limits, so a title drafted in a spreadsheet often loses its last words when you paste it in.

The counter above checks the title and every tag as you type. Paste your tags separated by commas: each one gets its own count, tags over 20 characters or with characters Etsy doesn’t accept turn red, and repeats are flagged so you don’t spend two of your 13 slots on the same phrase.

In April 2026 Etsy changed its title advice. Etsy search now also reads your tags, attributes, description, first photo and reviews, so the title doesn’t have to carry every keyword. What it asks for instead:

1. 1Say what the item is first, in the words a buyer would type: “Sterling silver stacking ring”, not “The Luna”.
2. 2Put the details that decide the purchase right after: color, material, size, personalization.
3. 3Keep it under 15 words and don’t repeat words. Extra phrases work better as tags.
4. 4Leave out price, shipping and sale details, and words like “perfect” or “best”. Add an occasion or recipient only if it is part of what the item is, like a wedding guest book.
5. 5Read it on a phone. Search results show only the start of the title, and Google shows about the first 50 to 60 characters.

• Use all 13. An empty tag slot is a search you are not showing up for.
• Use phrases, not single words: “gift for her” matches how people search better than “gift”.
• Cover the other ways people describe the item: style, occasion, recipient.
• Spend tags on what your category and attributes don’t already say. Etsy search reads those too.
• Don’t repeat a tag. The counter flags exact repeats, including different capitalization.

In the table below, the long title has 20 words and says “ring” eight times. The short one says what the ring is in eight words. The phrases cut from the long one become tags: stacking ring, silver band, minimalist ring, gift for her, hammered ring, thin silver ring, dainty jewelry, everyday ring, sterling silver ring, skinny ring, promise ring, bridesmaid gift, knuckle ring. That is 13 tags, all under 20 characters.

A clear Etsy title also works as a Pin title on Pinterest, which takes up to 100 characters, and as the first line of an Instagram caption, which shows about 125 characters before “more”. The panel next to the counter checks both.

Pinterest is where many Etsy buyers start looking. See how to use Pinterest for Etsy for boards, Pin design and timing, crop your photos with the Etsy image resizer, and check the best time to post on Pinterest.